As a member of what some marketeers euphemistically call 3rd Age (ie old), my acceptance - not to mention use - of new technology tends to come some way after the 'Early Adopters'.
And I guess you could say that QR codes are already past that point anyway.
I do have a smart phone; I do have a QR reader on it (Red Laser, since you ask - and I do know how to use it); but I have hardly used it, because most of the codes used direct you to a traditional web-site Home Page, which on the average mobile device is more or less illegible, however much you try to expand the image.
A couple of weeks back, however, I bumped into two guys who are intent on rectifying all that, and making the technology not just an effective generator of warm/hot sales leads, but also an effective tracker of the cost-effectiveness of comparative marketing media.
As a marketing man at heart, this warmed the cockles of said heart, to the extent that I've become a bit of an advocate of the system - so for once,there's nothing cynical or grumpy about this missive. It's all positive, because I've seen the potential for growing sales through what is really a very cheap add-on to your marketing activity.
The key, apparently, is firstly to make sure that the web-site your QR codes point at is a landing page designed to summarise your offer and be easily legible on a mobile device; secondly to predicate the availability of more detailed information on the provision of some personal details; and finally to be able to track (in real time), measure and follow up all such respondents.
And needless to say, these chaps have developed a proprietary system for doing just that. Simples.
If you're still with me, unless you're a bit of a techie and already know all this stuff, you're probably wondering - however clever all this sounds in principle - what the practical uses of this wondrous new(-ish) technology actually are.
Read on ...