DOES IT ENHANCE YOUR REPUTATION?
To be honest, when I started writing a memoir of everything that had happened during the relatively short life (12 years + pre- and post-) of Marketing Principles, the agency I co-founded in 1986, it was mainly to get things off my chest, in as entertaining a way as possible.
It was only as I got into it properly that it dawned on me that, in my current role as business coach/mentor/advisor/consultant, there were potential and valuable lessons to be learned here too.
One person who has read it all describes the content as part memoir, part business handbook, part comic novel, which makes it difficult to categorise, and which is maybe one reason why no mainstream publisher would take it on (or maybe they just hated it.) Hence I am self-publishing, using my own imprint, Hilltop Publishing, which did publish a few novels ten years ago, but has been in limbo since the death of my wife (whose business it was).
If you want to get a feel for it, chapter one is available on my Blog: http://www.hilltopconsultancy.co.uk/blog/chapter-one
You will be able to buy direct from the consultancy web-site using PayPal from June 1st (I hope!), or from the usual alternatives. It has an official ISBN number (978 0 9536850 6 6) so you can order from your local bookshop: they need all the support they can get. It will be on Amazon too: I can't say I'm a fan, as a publisher, even though I use it all the time as a consumer - you can't beat it for price or service - but the discounts they demand and the cost of supplying physical books mean I make a loss (yes, you read that right) on every unit I supply, unless it sells in big numbers. Think that's not a long-term viable business model?
Which is why it will also be available as an e-book, which will be profitable, because there are no production or distribution costs.
Entitled "The Unprincipled" (after the scurrilous in-house newsletter our creatives took to producing occasionally to debunk any of our employees who ... oh, just anyone who worked for us, including me), it catalogues the key events in a 15-year period, from planning a breakaway business - initially a sales promotion agency - to its eventual sale, and what happened afterwards.
It's a doubly appropriate title because of the many unprincipled things that occurred before, during and after the short life of the business. So, given its 'warts and all' description of the many failings, as well as significant successes, of our management team, will it do anything to enhance my reputation as a business advisor? Perhaps you'd better be the judge of that, if you can be bothered to read it.
Published by Hilltop Publishing on June 1st, ISBN 978 0 9536850 6 6, you can buy direct through www.hilltopconsultancy.co.uk. Quote 'Bugle' on your order form, and I'll send you a (signed, if you want it) copy for £7, instead of the published price of £9.99. (It is a 320-page roller-coaster, and the same dimensions as most hard-backs by the way, in case you think that price is a bit minty.)
David Croydon: 01844 238692 or e-mail email@example.com