Business Advice Oxfordshire

Mergers & Acquisitions

In order to help businesses grow by acquisition, I have joined forces with two colleagues, to form a business called The M&A Team.

We seek to work with business owner/managers, probably in the range of £5-20M turnover, who have identified business acquisition as the most effective strategy to achieve their business (and possibly life) objectives.

By working with The M&A Team, you will minimise the risks of such a strategy by applying our unique 3D methodology to the entire process: financial fit, operational fit and cultural fit. We deliver this through utilizing our specific individual disciplines of Finance, Strategic Marketing and Human Resources.

Our three-stage approach helps identify, qualify and orchestrate the most effective deals for the long-term sustainable growth of each client – generally the acquirer rather than the acquiree.

At present few acquisitions actually pay back, because decisions are too often made for short-term tactical reasons rather than long-term strategic ones, and due diligence is generally based on one-dimensional financial criteria. At best, the sum total of many acquisitions’ achievement is 1+1= 1½.

By seeking deals that are complementary to the existing business, rather than competitive, we aim to improve that equation to 1+1= 3 or 4.

And by basing our costs on a fee-based structure, instead of a one-off success fee at the conclusion of negotiations, the imperative to see through a deal, regardless of its long-term suitability or viability, is removed from the process.

For more information on this new venture, go to its dedicated website:

M & A Team



I offer a FREE Strategy Planning Session to help you to understand the key issues that are holding the business back and the actions that will help you move forward at the rate you want to. No obligation. Just my way of demonstrating how I more

Call 01844 237450 or 07836 334150 or e-mail to arrange a suitable date and time.

View David Croydon's profile on LinkedIn


The Unprincipled Book     The Little Green Business Growth Book

Little Green Business Growth Book

An A6 pocket book that condenses my key business experience and knowledge into 56 pages, FREE to small business owner/managers. Go here for more details and your free E-book.

The Unprincipled

From start-up to sell-out, fifteen years in the life of a small business owner, in my case a marketing services agency: part memoir, part comic novel, part business handbook.
Available on-line direct, via Amazon (also in Kindle format click here), and through high street bookshops (though you'll have to order it, quoting ISBN number 9780953685066), you can find out more by going to the book's dedicated web site click here for The Unprincipled

Hilltop Bugle Newsletter

Latest & past12 months’ newsletters click here


Hilltop are great at listening, clarifying my 'big picture' thinking and providing action points to follow. The net result is that more of what needs to be done, gets done. Highly recommended!
Elton Boocock, Urban Media, High Wycombe

More Testimonials click here