Business Advice Oxfordshire

Franchising a Business

Dave Croydon
A simple way to Franchise your Business

As a natural consequence of our traditional advising and extensive experience in franchising, we are regularly approached to look at the feasibility of taking an existing business to franchise. In addition, we work with experienced franchisors and help them to expand nationally and internationally. I have an extensive business network and have assisted businesses in many different trade areas and disciplines - service, manufacturing, retail - all have common denominators.

One thing we’ve learned over the years is that a step-by-step approach is vital. We’ve devised a simple and yet extremely effective method of taking a business to franchise. Your franchise is unique; however the foundations for success are rooted in a common process. Whether you have an existing system or are just starting out, there are certain areas that need to be covered.

Firstly, we need to define the opportunity. We help you to produce an opportunity summary, aimed at establishing interest in your franchise offering. While we’re doing this, we’ll have you writing the operations and systems manual for the business. If it’s not in your skill set, we can write one for you. We also handle the drafting of the legal agreements – this will save you thousands in solicitor’s fees. Once the package is complete, we set about recruiting your first intake of franchisees. We have our own bespoke franchise recruitment system designed to effectively attract quality candidates. We do not use external franchise recruitment companies. Your candidates will need training. We’ll help you write the franchisee training system to enable them to make the opportunity a success. But it’s not over then. The most vital aspect of franchising is ongoing training and support – not only for the candidates but also for you as the franchisor.  

We have all of the documentation, manuals and processes already templated. This allows you to focus on tailoring your business model to franchise without reinventing the wheel.

Mergers & Acquisitions

In order to help businesses grow by acquisition, I have joined forces with two colleagues, to form a business called The M&A Team.

We seek to work with business owner/managers, probably in the range of £5-20M turnover, who have identified business acquisition as the most effective strategy to achieve their business (and possibly life) objectives.

By working with The M&A Team, you will minimise the risks of such a strategy by applying our unique 3D methodology to the entire process: financial fit, operational fit and cultural fit. We deliver this through utilizing our specific individual disciplines of Finance, Strategic Marketing and Human Resources.

Our three-stage approach helps identify, qualify and orchestrate the most effective deals for the long-term sustainable growth of each client – generally the acquirer rather than the acquiree.

At present few acquisitions actually pay back, because decisions are too often made for short-term tactical reasons rather than long-term strategic ones, and due diligence is generally based on one-dimensional financial criteria. At best, the sum total of many acquisitions’ achievement is 1+1= 1½.

By seeking deals that are complementary to the existing business, rather than competitive, we aim to improve that equation to 1+1= 3 or 4.

And by basing our costs on a fee-based structure, instead of a one-off success fee at the conclusion of negotiations, the imperative to see through a deal, regardless of its long-term suitability or viability, is removed from the process.

For more information on this new venture, go to its dedicated website:


I offer a FREE Strategy Planning Session to help you to understand the key issues that are holding the business back and the actions that will help you move forward at the rate you want to. No obligation. Just my way of demonstrating how I more

Call 01844 237450 or 07836 334150 or e-mail to arrange a suitable date and time.

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